Dual-Channel Paid Acquisition Strategy
An end-to-end performance media framework coordinating Google Search ad groups and Meta conversion setups for a regional business, complete with budget allocation matrix and copy assets.
SMPPCrash Program
Social Media Marketing + PPC Program Course
Launch a high-impact career in paid acquisition. Learn to structure corporate ad accounts, target high-intent demographics, and build optimization routines across Google Search and Meta Ads Manager frameworks.
Total Duration
1 Month
Track
15 Days - 1 Month
Learning Style
Practical + Tool Intensive Sprints
Meta & Google Ads
Build and run live paid acquisition funnels
PPC Search Architecture
Master bidding strategies and keyword match types
Data Auditing
Interpret click-through rates and optimize cost per acquisition
Program Key Highlights
Why this program feels more practical, clearer, and easier to commit to
We streamline the growth marketing track by shifting past generic theoretical text to focus directly on real advertising interfaces and analytics suites utilized daily by corporate media agencies. You will deploy and evaluate test campaigns from week one.
50+
Hours of guided practical learning
4+
Structured practice and review checkpoints
1:1
Counselling and learning support guidance
Project
Project-backed final output
12+
Guided sessions
240+
Student support touchpoints
Career
Role direction included
Why Learners Relate To This Program
A compressed multi-channel paid track engineered for rapid growth acceleration
Direct technical training covering Google Keyword Planner, bidding models, and quality scores.
Practical execution in Meta Business Manager setups, custom conversions, and lookup audiences.
Foundational tracking frameworks covering tag integrations, data custom fields, and analytical dashboards.
Guided optimization workflows focusing on search intent mapping, ad split testing, and performance reports.
1 Month
Training Track
1 Hybrid Audit
Real practice output
Ad-Suite Ready
Role-aware guidance
About This Course
A course journey that feels easier to understand and easier to follow
Modern consumer brands require rapid digital execution and precise paid distribution funnels to secure leads and conversions without wasting marketing budgets. This intensive 1-Month Social Media and PPC course consolidates multi-channel paid acquisition into a clear, predictable learning path. You begin by exploring consumer intent structures, platform dashboards, and immediately advance to keyword auction logic and performance tracking configurations.
Guided systematically by active growth marketers, you will construct search ad architectures, track pixel integration behaviors, and audit active acquisition costs. By graduation, you will possess the precise technical execution capabilities required to navigate corporate advertising suites and interpret marketing ROI reports cleanly.
Eligibility
Who can confidently start this path
Local business owners and entrepreneurs aiming to launch optimized search and social ads to acquire customers independently.
BBA, B.Com, BCA, or media graduates looking to introduce high-demand performance marketing tools to their professional profile sheets.
Traditional marketing professionals or content creators seeking a focused, technical transition into metrics-driven paid advertising fields.
Course Curriculum
Learn through a structured roadmap, not through disconnected chapters
Each module below represents a practical phase in the learning journey.
Module 1
Module 1: Paid Search Systems (Google Ads Foundations)
+−
Module 1
Module 1: Paid Search Systems (Google Ads Foundations)
- Introduction to Search Engine Marketing (SEM) and Auction Structures
- Keyword Research: Search Intent, Volume Metrics, and Match Type Rules
- Configuring Search Campaigns: Ad Groups, Bidding Controls, and Budgets
- Writing High-Conversion Responsive Search Ads and Extension Assets
Module 2
Module 2: Quality Scores & Optimization Tuning
+−
Module 2
Module 2: Quality Scores & Optimization Tuning
- Decoding Google Quality Scores: Ad Relevance, CTR, and Landing Page Matrix
- Managing Negative Keyword Lists to Eliminate Wasteful Budget Spends
- Understanding Smart Bidding Frameworks vs. Manual Cost-Per-Click Controls
- Auditing Search Terms and Configuring Location and Schedule Modifiers
Module 3
Module 3: Paid Social Funnels (Meta Ads Infrastructure)
+−
Module 3
Module 3: Paid Social Funnels (Meta Ads Infrastructure)
- Setting up Meta Business Manager, Ad Accounts, and Access Assets
- Campaign Structuring: Sales, Leads, and Engagement Objective Layouts
- Advanced Brackets: Interest Matching, Custom Retargeting, and Lookalike Lists
- Designing Multi-Format Ads: Carousel Formats, Lead Forms, and Copy Structures
Module 4
Module 4: Tag Configurations & Performance Auditing
+−
Module 4
Module 4: Tag Configurations & Performance Auditing
- Setting up Conversion Actions, Meta Pixels, and Google Tag Basics
- Tracking Customer Journeys: Clicks, Landing Page Sessions, and Conversions
- Mastering Acquisition Metrics: CPC, CPA, CPM, and Return on Ad Spend (ROAS)
- Compiling Multi-Channel Optimization Reports and Budget Allocation Sheets
Build Industry-Based Projects
What kind of practical output learners can expect from this course
Cross-Platform Tracking & Conversion Audit
A high-fidelity implementation plan detailing keyword research lists, match type variations, custom target demographics, pixel event tracking rules, and campaign dashboard structures.
Tools They Will Learn
Category-wise tools, platforms, and software exposure
Search & Social Platforms
Meta Ads Manager
Research & Analytical Utilities
Google Keyword Planner
Google Tag Manager basics
Certificate
Earn a course completion certificate you can proudly showcase
Validate your operational media skills with a performance marketing credential issued by StackCode IT. Demonstrate your hands-on mastery over keyword bidding layouts, conversion tracking configurations, and multi-channel data adjustments directly to hiring teams.
Media Specialist Validation
A verified certificate engineered to elevate your application metrics, resume headings, and LinkedIn profile blocks. --- Campaign Audit Verified Granted strictly following the manual technical evaluation and data analysis review of your dual-channel campaign blueprint project. --- Execution Ready Signals to modern software and marketing teams that you understand conversion indicators, search intent grouping, and cost management laws.
Certificate Type
Training Completion
Track
Crash Program
Duration
1 Month
Job Scope After Course Completion
Where learners can start building their career after this course
PPC Executive
Paid Ads Analyst
Performance Marketing Assistant
Digital Acquisition Coordinator
Companies Hiring For These Skills
Roles from product brands and major service companies both value these skills
Growth consulting firms, digital advertising networks, direct-to-consumer product brands, and enterprise software agencies located inside prominent Gujarat technology markets like Ahmedabad, Gandhinagar, and Surat actively onboard coordinators skilled in running data-backed paid operations.
Testimonial Videos
Hear from our students
Explore More Reviews
Sc
Aniket Desai
PPC Analyst at Digilabs Ahmedabad
The structural approach to keyword match types and Meta custom targeting helped me build confidence. I cleared my media agency technical assessment on the first try.
Sc
Bhumika Vyas
Paid Ads Trainee
I needed to understand the numbers side of marketing. This fast track program focused strictly on tracking setups, ROAS data, and real account execution.
Centres In Gujarat
Ahmedabad & Rajkot centers with guidance support
Ahmedabad
Ahmedabad Learning Center
A-1114 Siddhi Vinayak Tower, Kataria Automobiles Rd, Makarba, Ahmedabad, Gujarat 380051
Rajkot
Rajkot Learning Center
B-925 RK Iconic Tower, 150 Feet Ring Rd, nr. Shital Park, Rajkot, Gujarat 360006
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Frequently Asked Questions
Got questions? We've kept the answers simple, practical, and easier to scan before joining.
Can I effectively learn both Google and Meta ad models in 4 weeks?+−
Yes. By removing abstract history lectures, our path focuses entirely on the actual execution processes of both systems—how to set up ad structures, optimize keyword matches, target demographics, and parse dashboard analytics numbers.
Will I have to spend large sums of money on live ads during the course?+−
No. The course maps entire structures inside live sandbox dashboards and configuration walkthroughs. You will master the exact parameters and settings required to run ads safely before allocating external budgets.
What is the core difference between this course and standard social media courses?+−
Standard social courses focus largely on organic posting and branding updates. This program focuses heavily on paid media management, search engine auctions, conversion optimization, and metric calculations across both Google and Meta networks.